About Sergio P. Mendes
Sergio P. Mendes most recently served as Vice President of Commercial Finance and Revenue Management at in New York, where he leads financial planning, pricing strategy, and operational alignment across national partnerships. His role focused on translating business activity into clear financial signals and supporting strategic decisions through data analysis and performance modeling.
He managed a team of eight direct reports and oversees tariff strategy execution involving approximately $30 million. His work was at the intersection of finance, operations, and sales strategy, requiring close collaboration with leadership teams to analyze performance, model business scenarios, and identify opportunities across the organization.
Mendes has built nearly two decades of experience across sales analytics, pricing, revenue management, commercial finance, and operations in the consumer goods sector. His career includes progressive roles at Guinness Beer, Diageo Spirits, Pernod Ricard USA, Southern Wines and Spirits. He advanced through positions including Senior Sales Performance Manager, Sales Analyst Manager for the Mid-Atlantic and New England clusters, Pricing Manager, Pricing Director, Director of Finance and Pricing for the Continental Division, and Director of Commercial Operations and Revenue.
He states that his approach centers on systems thinking, a perspective he traces to his background in computer science. He focuses on connecting analysis to real decisions and helping teams understand the drivers behind performance. He emphasizes that the challenge most companies face is not a lack of data but understanding which information matters and how to connect it to actionable decisions.
Mendes holds a Bachelor of Science in Computer Science from Sacred Heart University in Fairfield, Connecticut, completed in 1999, and a Master of Business Administration from Southern Connecticut State University in New Haven, Connecticut, completed in 2006. He received the Customer Solutions Award, Best in Class, at the 2013 National Sales Conference.
He is based in Norwalk, Connecticut, and maintains a personal interest in music and technology. He plays guitar and attends live concerts. He is a sports fan with support for Manchester United, the New York Giants, and the New York Knicks. He is of Portuguese heritage and grew up in Connecticut.
Career Background
Luxury Beveriges
Southern Wines and Spirits
Pernod Ricard USA
Pernod Ricard USA
Pernod Ricard USA
Diageo Spirits
Diageo Spirits
Guinness Beer
Education
Sacred Heart University
Southern Connecticut State University
Press
Sergio P. Mendes leads commercial finance and revenue management in New York. His role focuses on financial planning, pricing strategy, and operational alignment across national partnerships. He manages a team of eight direct reports and works closely with sales, marketing, and leadership teams to translate business activity into clear financial signals.
Sergio P. Mendes is Vice President of Commercial Finance and Revenue Management in New York, where he works with leadership teams to analyze performance, improve planning, and support strategic decisions across national partnerships. His role sits at the crossroads of finance, operations, and sales strategy, involving reviewing data, modeling business scenarios, and helping teams understand where opportunities exist.
Sergio P. Mendes, a commercial finance and revenue management leader based in Norwalk, Connecticut, is drawing attention for his disciplined approach to financial planning, operational analysis, and cross-functional collaboration in complex national business environments. Currently serving as Vice President of Commercial Finance and Revenue Management in New York, he oversees financial planning processes, strategic modeling, and performance reporting across key partnerships and internal teams.
Sergio P. Mendes, Vice President of Commercial Finance and Revenue Management, emphasizes the growing need for financial data literacy across business organizations. He argues that most companies have more data than they can effectively use, and the key challenge is understanding which information matters and how to connect it to actionable decisions.
Finance has shifted from record keeping to operational intelligence, and Sergio P. Mendes exemplifies this transition. With nearly two decades of experience in finance, operations, and revenue strategy, Mendes now serves as Vice President of Commercial Finance and Revenue Management, where he leads teams in translating operational data into strategic guidance for leadership.
Sergio P. Mendes has built a career around one consistent principle: turning complex data into clear, actionable decisions. Today, he serves as Vice President of Commercial Finance and Revenue Management in New York, where his work focuses on helping organizations understand what their numbers actually mean and how those numbers should guide decisions.
Sergio P. Mendes built his career step by step, starting with a strong foundation in computer science from Sacred Heart University. Today, he serves as Vice President of Commercial Finance and Revenue Management in New York, where he leads a team and helps guide financial planning and performance analysis across the business. His approach has stayed consistent: understand the system, simplify the problem, and focus on what matters.
Sergio P. Mendes, a commercial finance and revenue management executive based in Norwalk, Connecticut, is raising awareness about a growing issue affecting professionals across the region: the lack of practical data literacy in everyday business decisions. As Vice President of Commercial Finance and Revenue Management in New York, Mendes emphasizes that the challenge is not access to information but understanding what the numbers actually mean.
Sergio P. Mendes, a commercial finance and revenue management executive based in Norwalk, Connecticut, explains how individuals can stop feeling overwhelmed by data and start using it to make clearer decisions. Mendes recommends a simple, structured approach that anyone can apply, focusing on identifying key metrics, understanding their drivers, and connecting them to real business outcomes.
As Vice President of Commercial Finance and Revenue Management, Sergio P. Mendes works across finance, operations, and planning to help teams move from analysis to execution. His focus is on making sure the numbers tell a clear story, bridging the gap between information and action that causes performance breakdowns in modern organizations.
Awards & Recognition
- Customer Solutions Award, Best in Class, 2013 National Sales Conference

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