Sergio P. Mendes

Mendes leads commercial finance and revenue management at Palm Bay in New York

Vice President of Commercial Finance and Revenue Management

Norwalk, Connecticut, USA

About Sergio P. Mendes

Sergio P. Mendes most recently served as Vice President of Commercial Finance and Revenue Management at in New York, where he leads financial planning, pricing strategy, and operational alignment across national partnerships. His role focused on translating business activity into clear financial signals and supporting strategic decisions through data analysis and performance modeling.

He managed a team of eight direct reports and oversees tariff strategy execution involving approximately $30 million. His work was at the intersection of finance, operations, and sales strategy, requiring close collaboration with leadership teams to analyze performance, model business scenarios, and identify opportunities across the organization.

Mendes has built nearly two decades of experience across sales analytics, pricing, revenue management, commercial finance, and operations in the consumer goods sector. His career includes progressive roles at Guinness Beer, Diageo Spirits, Pernod Ricard USA, Southern Wines and Spirits. He advanced through positions including Senior Sales Performance Manager, Sales Analyst Manager for the Mid-Atlantic and New England clusters, Pricing Manager, Pricing Director, Director of Finance and Pricing for the Continental Division, and Director of Commercial Operations and Revenue.

He states that his approach centers on systems thinking, a perspective he traces to his background in computer science. He focuses on connecting analysis to real decisions and helping teams understand the drivers behind performance. He emphasizes that the challenge most companies face is not a lack of data but understanding which information matters and how to connect it to actionable decisions.

Mendes holds a Bachelor of Science in Computer Science from Sacred Heart University in Fairfield, Connecticut, completed in 1999, and a Master of Business Administration from Southern Connecticut State University in New Haven, Connecticut, completed in 2006. He received the Customer Solutions Award, Best in Class, at the 2013 National Sales Conference.

He is based in Norwalk, Connecticut, and maintains a personal interest in music and technology. He plays guitar and attends live concerts. He is a sports fan with support for Manchester United, the New York Giants, and the New York Knicks. He is of Portuguese heritage and grew up in Connecticut.

Career Background

Luxury Beveriges

New York
Vice President of Commercial Finance and Revenue Management
2024 - 2026

Southern Wines and Spirits

Director, Commercial Operations and Revenue
2020 - 2024

Pernod Ricard USA

Director, Finance and Pricing, Continental Division
2016 - 2020

Pernod Ricard USA

Pricing Director / Revenue Management
2013 - 2016

Pernod Ricard USA

Pricing Manager
2011 - 2013

Diageo Spirits

New England
Sales Analyst Manager, New England Cluster
2009 - 2011

Diageo Spirits

Sales Analyst Manager, Mid-Atlantic Cluster
2007 - 2009

Guinness Beer

Senior Sales Performance Manager
2005 - 2007

Education

Sacred Heart University

Bachelor of Science
Computer Science
Fairfield, Connecticut
– 1999

Southern Connecticut State University

Master of Business Administration
New Haven, Connecticut
– 2006

Media

Press

Sergio P. Mendes | REVERB

Sergio P. Mendes leads commercial finance and revenue management in New York. His role focuses on financial planning, pricing strategy, and operational alignment across national partnerships. He manages a team of eight direct reports and works closely with sales, marketing, and leadership teams to translate business activity into clear financial signals.

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Sergio P. Mendes: Leading with Data and Strategy

Sergio P. Mendes is Vice President of Commercial Finance and Revenue Management in New York, where he works with leadership teams to analyze performance, improve planning, and support strategic decisions across national partnerships. His role sits at the crossroads of finance, operations, and sales strategy, involving reviewing data, modeling business scenarios, and helping teams understand where opportunities exist.

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Sergio P. Mendes Highlights Data-Driven Leadership in Commercial Finance

Sergio P. Mendes, a commercial finance and revenue management leader based in Norwalk, Connecticut, is drawing attention for his disciplined approach to financial planning, operational analysis, and cross-functional collaboration in complex national business environments. Currently serving as Vice President of Commercial Finance and Revenue Management in New York, he oversees financial planning processes, strategic modeling, and performance reporting across key partnerships and internal teams.

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Sergio P. Mendes Calls for Stronger Financial Data Literacy in Business Leadership

Sergio P. Mendes, Vice President of Commercial Finance and Revenue Management, emphasizes the growing need for financial data literacy across business organizations. He argues that most companies have more data than they can effectively use, and the key challenge is understanding which information matters and how to connect it to actionable decisions.

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Sergio P. Mendes on How Data Is Changing the Role of Finance in Modern Companies

Finance has shifted from record keeping to operational intelligence, and Sergio P. Mendes exemplifies this transition. With nearly two decades of experience in finance, operations, and revenue strategy, Mendes now serves as Vice President of Commercial Finance and Revenue Management, where he leads teams in translating operational data into strategic guidance for leadership.

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Sergio P. Mendes – Turning Data Into Real Decisions

Sergio P. Mendes has built a career around one consistent principle: turning complex data into clear, actionable decisions. Today, he serves as Vice President of Commercial Finance and Revenue Management in New York, where his work focuses on helping organizations understand what their numbers actually mean and how those numbers should guide decisions.

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Sergio P. Mendes

Sergio P. Mendes built his career step by step, starting with a strong foundation in computer science from Sacred Heart University. Today, he serves as Vice President of Commercial Finance and Revenue Management in New York, where he leads a team and helps guide financial planning and performance analysis across the business. His approach has stayed consistent: understand the system, simplify the problem, and focus on what matters.

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Sergio P. Mendes Urges Stronger Data Literacy Among Connecticut Professionals

Sergio P. Mendes, a commercial finance and revenue management executive based in Norwalk, Connecticut, is raising awareness about a growing issue affecting professionals across the region: the lack of practical data literacy in everyday business decisions. As Vice President of Commercial Finance and Revenue Management in New York, Mendes emphasizes that the challenge is not access to information but understanding what the numbers actually mean.

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Sergio P. Mendes Shares a Practical Framework for Turning Data Into Decisions

Sergio P. Mendes, a commercial finance and revenue management executive based in Norwalk, Connecticut, explains how individuals can stop feeling overwhelmed by data and start using it to make clearer decisions. Mendes recommends a simple, structured approach that anyone can apply, focusing on identifying key metrics, understanding their drivers, and connecting them to real business outcomes.

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Sergio P. Mendes on Turning Numbers Into Action

As Vice President of Commercial Finance and Revenue Management, Sergio P. Mendes works across finance, operations, and planning to help teams move from analysis to execution. His focus is on making sure the numbers tell a clear story, bridging the gap between information and action that causes performance breakdowns in modern organizations.

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Awards & Recognition

  • Customer Solutions Award, Best in Class, 2013 National Sales Conference