Natalie Shpiegel

Natalie Shpiegel is the Director of Sales and Marketing at RIGID Industries, a consumer products company based in Scottsdale, Arizona. Born in Israel, she spent her formative years relocating internationally as her father pursued a career with Motorola, living in Toulouse, France; Scottsdale, Arizona; Austin, Texas; Seoul, South Korea; and Beijing, China before returning to Israel at age 14. She completed high school at Maagan Michael in Israel before earning a Bachelor of Arts in Economics and Business Management from Tel Aviv University.

Prior to pursuing an MBA, Shpiegel worked at a boutique consulting firm where she supported Fortune 500 clients including Procter and Gamble, Intel, and Johnson and Johnson. She went on to complete her MBA at the Kellogg School of Management at Northwestern University.

Her corporate career includes roles in brand marketing, program management, and operations across several industries. At Miller Coors, now Molson Coors, she served as Marketing Manager for the Blue Moon brand and as Project Manager for Saint Archer Gold. She subsequently joined Redfin as a Program Manager, advancing to Manager of Program Management. She then moved to Carvana, where she served as Associate Director within the Market Operations and Last Mile Division.

At RIGID Industries, Shpiegel leads sales and marketing, overseeing brand development, growth strategy, sales alignment, and customer engagement. Her career reflects a pattern of cross-industry leadership, operational turnarounds, and brand rebuilding across consumer products, real estate technology, and automotive sectors.