Melissa Sanasie

About Melissa Sanasie

Melissa Sanasie is a Canadian marketing professional based in Toronto, Ontario. She works as a Marketing Manager at Shopify, where she focuses on digital strategy, content marketing, search engine optimization, and performance marketing. She has more than twelve years of experience working across retail, finance, and technology sectors.

Sanasie began her career at Hudson’s Bay Company, supporting digital marketing campaigns, influencer partnerships, and seasonal promotions for both e-commerce and in-store initiatives. In this role, she gained early experience in brand positioning, customer engagement, and retail marketing operations.

She later joined the Royal Bank of Canada as a Senior Digital Marketing Specialist. At RBC, she worked on paid media campaigns, marketing automation, and landing page optimization for retail banking products. Her responsibilities included A/B testing, analytics reporting, and collaboration with internal teams and external agencies. She also contributed to the launch and growth of RBC Ventures’ WellSpent content platform, which focused on financial wellness.

In 2021, Sanasie joined Shopify as a Marketing Manager. Her work includes managing SEO and content programs, overseeing influencer and creator partnerships, and supporting paid media initiatives across multiple international markets. She has led campaigns aimed at improving organic traffic, customer retention, and social engagement. Her role also involves developing reporting frameworks and dashboards to measure campaign performance.

In addition to her professional work, Sanasie participates in industry events as a speaker and contributes to marketing publications. She is also involved in mentorship programs that support women pursuing careers in marketing and technology.