Marline Henin

About Marline Henin

Marline Henin is a Canadian marketing strategist and the founder of Henin Consulting, based in Toronto. She has over ten years of experience helping companies grow, reposition, and expand into new markets. She holds an MBA in marketing and strategic planning.

Henin began her career as an intern at a small-to-medium-sized business. Within five years, she launched her own consulting firm. Her work focuses on long-term strategy, customer behaviour, and brand alignment. One of her major projects helped a client grow revenue from $5 million to $30 million in under a year.

She is known for using both data and intuition to guide marketing decisions. Henin often challenges companies to rethink their approach to customer communication. She promotes the idea of “strategic empathy,” which involves understanding customer needs before developing messaging or campaigns.

Henin also works on voice search and conversational marketing. She advises businesses to use natural language, structured data, and question-based content to improve accessibility and engagement. Her strategies help companies adapt to changing user behaviour, including the shift from traditional websites to chatbots and voice tools.

She has spoken publicly about gender equity in consulting and the need for inclusive leadership. Henin mentors young professionals and supports charities for homeless children across Canada. She believes in balancing business results with social impact.

Henin continues to work with mid-sized companies across North America, helping them refine strategy, improve communication, and adapt to emerging trends in user experience and customer engagement.