Mark Stephen McCollum
Founder & CEO
Automotive IntelliQence
Austin, Texas
About Mark Stephen McCollum
Mark Stephen McCollum is an automotive retail executive and software founder based in Austin, Texas. He has over 35 years of experience in dealership operations and automotive retail leadership.
McCollum served as Market President for AutoNation, the nation’s largest automotive retailer. In that role, he oversaw 22 franchises under 18 rooftops and managed revenue in excess of $1.5 billion. His responsibilities included leading large, multi-store teams and supporting performance across sales and service operations.
Earlier in his career, McCollum held leadership roles with Sonic Automotive, including serving as a general manager. He also worked with numerous private-capital automotive retail groups, gaining experience across different dealership ownership models and market conditions.
In recent years, McCollum founded Automotive IntelliQence, an enterprise software company focused on automotive retail. As Founder and Chief Executive Officer, he has focused on developing software designed for auto dealers and dealership teams.
McCollum attended Lon Morris College and Texas A&M University, where he studied business finance. He graduated from Conroe High School in 1979.
Outside of his professional work, McCollum’s interests include golf and basketball. He supports the Center for Child Protection in Austin.
Areas of Focus
Career Background
Automotive IntelliQence
AutoNation
Sonic Automotive
Education
Media
Press
Mark Stephen McCollum Featured in In-Depth Interview on Leadership, Growth, and Redefining Success
Read the full article ›Charities & Volunteering
Center for Child Protection (Austin) – Supporter
Frequently Asked Questions
What does Mark Stephen McCollum do?
Mark Stephen McCollum is Founder and CEO of Automotive IntelliQence, an enterprise software company focused on automotive retail. He has over 35 years of experience in dealership operations and automotive retail leadership.
What is Mark Stephen McCollum known for?
McCollum is known for his automotive retail leadership, including serving as Market President for AutoNation overseeing 22 franchises and revenue exceeding $1.5 billion, and for advocating a "people-first revolution" in automotive retail.
Where is Mark Stephen McCollum based?
He is based in Austin, Texas.
Where did Mark Stephen McCollum study?
He studied business finance at Texas A&M University, and also attended Lon Morris College.
Who does Mark Stephen McCollum work for?
He works for Automotive IntelliQence, the enterprise software company he founded, where he serves as Founder and CEO.
Last updated July 23, 2026