Faranak Firozan

About Faranak Firozan

Faranak Firozan is a marketing strategist and brand consultant based in Santa Clara, California. She is the founder of Firozan & Co., a consultancy focused on cultural insight, brand development, and inclusive communication. Firozan has worked in the marketing field for more than twelve years across technology, consumer goods, and wellness industries.

Firozan was born in Tehran and raised in the San Francisco Bay Area. She earned a Bachelor’s degree in Psychology from the University of California, Berkeley, and a Master’s degree in Integrated Marketing Communications from Northwestern University. Her academic background shaped her interest in behavior, identity, and the role of culture in communication.

Before starting her own firm, Firozan worked in both corporate and startup settings. Her early roles involved audience research, campaign development, and digital marketing. Over time, she moved into strategic brand work, where she focused on how cultural context influences messaging, design, and customer perception. She has led projects involving cross-cultural market entry, brand repositioning, and audience analysis.

At Firozan & Co., she developed a framework called Cultural Insight Strategies, which applies cultural research to brand planning. She also created Inclusive by Design, a model that helps organizations integrate diversity and inclusion into internal processes and creative work.

Alongside her consultancy, Firozan works as a life and executive coach. She focuses on professionals in high-pressure industries who want clarity, alignment, and community involvement.

Firozan is fluent in English and Farsi. Outside of her career, she is active in local nonprofit programs supporting immigrant entrepreneurship and women in technology.