David Berggren
Owner and Founder
Clarksville, Tennessee
About David Berggren
David Berggren founded Furniture Connection in October 1999 in Oak Grove, Kentucky, with a straightforward belief that furniture prices were too high and customers deserved better. After relocating the business to Clarksville, Tennessee in October 2000, he built what is now the largest furniture showroom in the city at 46,000 square feet. For more than 25 years, Furniture Connection has served Middle Tennessee and southern Kentucky with major brands including Ashley, Flexsteel, La-Z-Boy, and Bassett.
Berggren's business philosophy centers on value, transparency, and service. He states that buying furniture should be a comfortable and informed experience rather than a rushed or pressured one, emphasizing that customers need to sit on furniture in person rather than rely on photos alone. His approach prioritizes fair pricing, knowledgeable staff, and long-term customer relationships over short-term trends. The company's mission centers on providing the highest level of service possible.
In his role, Berggren oversees vendor relationships, pricing strategy, inventory mix, hiring, training, and day-to-day operations. He maintains a hands-on presence in the business, focusing on consistency and operational discipline. His positioning in the Clarksville market is built on the combination of showroom space, brand selection, and customer service infrastructure.
Berggren is active in community sponsorship in Clarksville and the surrounding region. Furniture Connection supports Hope to Dream, Judy's Hope, Hope House, FUEL, Kenwood Elementary School, and Austin Peay University. He describes his customers as neighbors and states that supporting a local store supports families, schools, and nonprofits in the community.
Areas of Focus
Career Background
Media
Press
Charities & Volunteering
- Hope to Dream
- Judy's Hope
- Hope House
- FUEL
- Kenwood Elementary School
- Austin Peay University
Frequently Asked Questions
What does David Berggren do?
David Berggren is the Owner and Founder of Furniture Connection Inc., a furniture retailer he started in October 1999 that now operates the largest furniture showroom in Clarksville, Tennessee. He oversees vendor relationships, pricing strategy, inventory mix, hiring, training, and day-to-day operations.
What is David Berggren known for?
Berggren is known for building Furniture Connection into a 46,000-square-foot showroom serving Middle Tennessee and southern Kentucky with major brands like Ashley, Flexsteel, La-Z-Boy, and Bassett. He is also recognized for a business philosophy centered on value, transparency, and community sponsorship.
Where is David Berggren based?
David Berggren is based in Clarksville, Tennessee.
Who does David Berggren work for?
David Berggren works for Furniture Connection Inc., the company he founded in 1999.
Last updated July 23, 2026