David Berggren

silhouette of a man in a suit isolated on white background

Owner and Founder

Furniture Connection Inc.

Clarksville, Tennessee

About David Berggren

David Berggren founded Furniture Connection in October 1999 in Oak Grove, Kentucky, with a straightforward belief that furniture prices were too high and customers deserved better. After relocating the business to Clarksville, Tennessee in October 2000, he built what is now the largest furniture showroom in the city at 46,000 square feet. For more than 25 years, Furniture Connection has served Middle Tennessee and southern Kentucky with major brands including Ashley, Flexsteel, La-Z-Boy, and Bassett.

Berggren’s business philosophy centers on value, transparency, and service. He states that buying furniture should be a comfortable and informed experience rather than a rushed or pressured one, emphasizing that customers need to sit on furniture in person rather than rely on photos alone. His approach prioritizes fair pricing, knowledgeable staff, and long-term customer relationships over short-term trends. The company’s mission centers on providing the highest level of service possible.

In his role, Berggren oversees vendor relationships, pricing strategy, inventory mix, hiring, training, and day-to-day operations. He maintains a hands-on presence in the business, focusing on consistency and operational discipline. His positioning in the Clarksville market is built on the combination of showroom space, brand selection, and customer service infrastructure.

Berggren is active in community sponsorship in Clarksville and the surrounding region. Furniture Connection supports Hope to Dream, Judy’s Hope, Hope House, FUEL, Kenwood Elementary School, and Austin Peay University. He describes his customers as neighbors and states that supporting a local store supports families, schools, and nonprofits in the community.

Career Background

Furniture Connection Inc.

Clarksville, Tennessee
Owner and Founder
2000 - Present

Furniture Connection Inc.

Oak Grove, Kentucky
Owner and Founder
1999 - 2000

Media

Press

David Berggren: The Man Behind Furniture Connection

David Berggren founded Furniture Connection in October 1999 after believing furniture prices were higher than necessary and customers deserved better treatment. Today, more than two decades later, Furniture Connection operates a 46,000 square foot showroom in Clarksville, Tennessee, the largest in the city, serving Middle Tennessee and southern Kentucky with a business philosophy built on value, trust, and long-term relationships.

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David Berggren Calls for Stronger Support of Local Retail and Community Giving

David Berggren, owner and founder of Furniture Connection, is raising awareness about the growing importance of supporting locally owned businesses and community-based organizations in Middle Tennessee and southern Kentucky. After more than two decades in retail, Berggren believes local businesses play a critical role beyond sales, supporting families, schools, and nonprofits including Hope to Dream, Judy’s Hope, Hope House, FUEL, Kenwood Middle School, and Austin Peay State University.

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David Berggren – Building Value in Furniture Retail

David Berggren founded Furniture Connection in October 1999 in Oak Grove with a simple belief: furniture prices were too high, and customers deserved better. After relocating to Clarksville in October 2000, Furniture Connection now operates the largest furniture showroom in Clarksville at 46,000 square feet, carrying major brands like Ashley, Flexsteel, La-Z-Boy, and Bassett with a philosophy built on fair pricing, quality, and customer service.

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David Berggren | REVERB

David Berggren founded Furniture Connection in 1999, starting in Oak Grove and moving to Clarksville in 2000 where the company now operates a 46,000 square foot showroom, the largest in Clarksville. His role is hands-on, overseeing vendor relationships, pricing strategy, inventory mix, hiring, training, and operations with a focus on space, service, and long-term customer relationships.

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David Berggren Launches Fair Value & Service First Community Pledge

David Berggren launched a Fair Value & Service First Community Pledge, reinforcing his commitment to providing quality furniture at competitive prices backed by exceptional customer service in the Clarksville, Tennessee market where Furniture Connection operates.

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Charities & Volunteering

  • Hope to Dream
  • Judy’s Hope
  • Hope House
  • FUEL
  • Kenwood Elementary School
  • Austin Peay University