Anthony Siela

Anthony Siela

Founder & President

GMWS, LLC

Austin, Texas

About Anthony Siela


Anthony Siela is a business consultant, investor, and former real estate executive based in Austin, Texas. He is the founder and president of GMWS, LLC, a consulting and investment firm that works with homebuilders, real estate developers, and home service companies in Texas, Florida, and Arizona. His work focuses on helping businesses improve operations, expand into new markets, and plan for long-term growth.

Siela began his career in finance and auditing at Arthur Andersen in Phoenix, Arizona. He later joined Shea Homes, where he held leadership roles in acquisitions, finance, and sales operations across multiple regions. In 2001, he co-founded PSW Real Estate, later rebranded as StoryBuilt. Under his leadership, the company developed over 50 communities and built a $1+ billion project pipeline in major U.S. cities.

In 2009, Siela launched GMWS, LLC to advise companies in the real estate and home services sectors. He provides strategic guidance in areas such as process improvement, team development, pricing, and customer experience. His approach blends practical business planning with a focus on sustainability and community impact.

Siela earned a Bachelor of Science in Accountancy from the W. P. Carey School of Business at Arizona State University. He also completed a study abroad program in Seville, Spain through the University of Wisconsin-Platteville. In addition to his business work, he is involved in youth sports coaching and faith-based community service at Saint Ignatius Martyr Catholic Church in Austin.

Areas of Focus


Real Estate ConsultingBusiness Strategy & GrowthHomebuilding OperationsInvestment & AcquisitionsUrban Infill Development

Career Background


GMWS, LLC

President

Austin, Texas

2009 – Present

PSW Real Estate (now StoryBuilt)

Co-Founder

Austin, Texas

2001 – 2023

Shea Homes

Acquisitions, Finance, and Operations

Scottsdale, Arizona

2002 – 2009

Arthur Andersen & Co.

Audit

Phoenix, Arizona

2000 – 2002

Education


W. P. Carey School of Business – Arizona State University

Bachelor of Science, Accountancy

Tempe, Arizona

1996 – 2000

University of Wisconsin–Platteville

Study Abroad Program, Spanish American Institute – Seville, Spain

Platteville, Wisconsin

1998

Media


Press


Anthony Siela: Business Leader, Community Servant, and Advocate of Faith at St. Ignatius Martyr Catholic Church

As founder of GMWS, LLC, Anthony Siela provides consulting and investment expertise to home builders, real estate developers, and home service companies across ...

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Anthony Siela is a Trusted Advisor Adding Value to Businesses and their Communities - INFLUENTIAL PEOPLE NEWS

Anthony Siela is a business consultant, investor, and community leader who combines professional expertise with a passion for service, sports, and family. He is the founder of GMWS, LLC, a consulting and investment firm that works with home builders, real estate developers, and home service companies across Texas, Florida, and Arizona.

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Anthony Siela - ideamensch

Anthony Siela is a business consultant, investor, and community leader who combines professional expertise with a passion for service, sports, and family.

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NetNewsLedger - What Home Builders Can Learn from Sports: Anthony Siela’s Playbook for Sustainable Growth

Austin, Texas In the high-stakes industries of homebuilding, real estate development, and home services, the pressure to deliver quick results can often overshadow long-term sustainability.

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StoryBuilt and Partners Group Enter $1 Billion Real Estate Joint Venture

The venture will develop 17 of StoryBuilt’s existing pipeline projects in addition to funding future acquisitions and development across Austin, Dallas, Denver, and Seattle.

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Awards & Recognition


  • Sun Devil Academic Scholarship, Arizona State University, 1996 & 1997

Charities & Volunteering


  • Saint Ignatius Martyr Catholic Church, Austin, Texas – Core Team Member (ACTS Retreats), Life Teen Ministry Volunteer (July 2021 – Present)
  • Down Syndrome Association of Central Texas (DSACT) – Supporter/Volunteer (August 2009 – Present)
  • Youth Basketball Coach – Local community leagues, Austin, Texas

Frequently Asked Questions


What does Anthony Siela do?

Anthony Siela is the Founder and President of GMWS, LLC, a consulting and investment firm at GMWS, LLC. He advises homebuilders, real estate developers, and home service companies in Texas, Florida, and Arizona on operations, market expansion, and long-term growth.

What is Anthony Siela known for?

Siela is known as a business consultant and investor who co-founded PSW Real Estate (later StoryBuilt), where he helped develop over 50 communities and build a $1+ billion project pipeline. He has also been recognized in press coverage as a trusted business advisor and community advocate.

Where is Anthony Siela based?

Anthony Siela is based in Austin, Texas.

Where did Anthony Siela study?

Anthony Siela earned a Bachelor of Science in Accountancy from the W. P. Carey School of Business at Arizona State University, and also completed a study abroad program in Seville, Spain through the University of Wisconsin-Platteville.

Who does Anthony Siela work for?

Anthony Siela works for GMWS, LLC, the consulting and investment firm he founded.

Last updated February 20, 2026