Amber Anderson

About Amber Anderson

Amber Anderson is a dynamic entrepreneur, strategist, and creative force with over 12 years of experience at the helm of Tote + Pears, a pioneering creative studio focused on Women+ insights. As the Founder and CEO, Amber has led the company in designing and marketing products and services that resonate with women, including those traditionally marketed to men. Her innovative approach involves identifying the needs of women decision-makers and crafting tailored solutions that drive engagement and loyalty.

Amber’s career is marked by her commitment to inclusivity and intersectionality. She applies these principles to all aspects of her work, ensuring that brands not only meet but exceed the expectations of their diverse audiences. This commitment extends to her second business, MORE, where she offers family-friendly business and career development programs that empower parents to thrive professionally without compromising their family life.

With a background in technical product management and business analysis from her time at Apollo Group, Amber brings a unique blend of strategic and operational expertise to her ventures. Her work has been featured in major outlets such as NPR, Forbes, the Wall Street Journal, and the Huffington Post, further solidifying her as a thought leader in her field.

In addition to her business ventures, Amber is an active member of the Young Entrepreneur Council (YEC), an exclusive group of successful entrepreneurs under 40. Through her podcast and writings, she continues to explore the complexities of identity, gender, and family in the modern workplace, helping businesses connect more authentically with their audiences.